Positive feedback — The client and their marketing team praised the design for its creativity, clarity, and user-friendly structure. The new website feels fresh and inspiring, perfectly reflecting the brand’s energy and vision.
Daily Nourish
Daily Nourish is an Australian organic smoothie brand that needed to disrupt the local market with a premium, 100% vegan identity. As the Lead Designer, I was responsible for the entire end-to-end brand transformation, including logo design, typography, color palette, and digital UI systems.
Website design
Client
Daily Nourish – Australian brand offering smoothie blends
Role
UI/UX designer
Duration
6 month
Team
1 Designer, 2 Developers, 1 QA, 1 Project Managers
Methodology
Agile/Scrum
Role & contributions
I led the end-to-end design process over 6 months, building the brand and digital experience from the ground up. My role encompassed everything from defining the core brand identity (logo, typography, color system) to providing creative direction for the product photography and crafting the full digital interface.
Key areas of ownership:
- Brand Foundation: Crafted a unique brand identity and visual language that aligns with Australian organic product standards.
- Creative Direction: Collaborated with the production team to provide creative direction for product photography, ensuring all visual assets were consistent with the brand's 'fresh and bold' identity.
- End-to-End Design: Designed user flows, wireframes, and high-fidelity prototypes in Figma, balancing visual impact with conversion-focused UX.
- Development Hand-off: Collaborated with developers to implement intricate micro-animations and responsive layouts.
- Iterative Optimization: Refined the product based on performance analytics and user feedback to ensure a seamless experience.
Process & approach
To translate the brand’s identity into a digital experience, I adopted a "simplicity with a twist" design philosophy, focusing on high engagement without compromising usability.
Visual Language & System: I built a comprehensive design system featuring a vibrant color palette and refined typography to ensure consistency. Every element, from micro-interactions to hover states, was implemented to enhance user delight and navigation clarity.
Dynamic Content Strategy: The "Recipes" page was redesigned as the core of the user journey. I focused on creating a visually rich, interactive experience, where smooth transitions and subtle motion guide the user, making complex recipe exploration intuitive and immersive.
Brand Personality: By aligning the UI patterns with the brand’s fresh and modern voice, I successfully transformed the platform into a cohesive digital product that effectively communicates Daily Nourish’s unique character.
See other projects
Product Tech Stack
AdobeCC
Jira
Webflow
Figma
Miro
Codex
Results & impact
Business growth — After launch, the brand saw a noticeable boost in engagement and online sales. The improved presentation of products and recipes helped attract new customers and strengthen brand loyalty.
This project gave me full creative freedom and room to experiment — a true “blank canvas” from the client. It allowed me to explore bold ideas, refine my visual storytelling skills, and deepen my expertise in crafting emotional, detail-driven user experiences.
