User Experience (UX) Impact:
The redesign achieved a significant improvement in usability metrics. Internal teams and clients reported higher satisfaction with the site's clarity and information architecture, making services easier to navigate.
IT Monks
Founded in 2010, the agency provides web development and digital solutions for clients worldwide. A team of 30+ professionals delivers high-quality WordPress and custom web projects with a strong user focus.
Website design
Client
IT Monks – Wordpress agency based in Poland
Role
UI/UX designer
Duration
26 month
Team
2 Designers, 6 Developers, 1 QA, 2 Project Managers
Methodology
Agile/Scrum
The 'Before' Snapshot: Key Issues
- Visual Debt: The site relied heavily on generic stock imagery and outdated design patterns, such as heavy gradients and legacy icon sets from the early 2000s, which compromised brand credibility.
- Architectural Mismatch: Originally a simple landing page, the platform failed to house its growing volume of complex technical information, leading to fragmented content and poor information architecture.
- Cognitive Overload: Due to the site's structural limitations, highly technical and complex data was presented in an overwhelming way, making it difficult for the average user to digest.
- Compliance & Data Risk: The platform lacked critical legal frameworks, including cookie consent and a clear privacy policy, despite actively collecting user data through contact forms, posing a significant compliance risk.
Role & contributions
As an in-house designer, I acted as the primary driver for the agency’s digital presence, transforming the website into a high-converting lead generation machine. My role went beyond visual design, focusing on aligning user experience with core business KPIs.
My focus & ownership:
- Led data-driven UX audits, using Google Analytics to identify and eliminate friction points in the user journey.
- Re-engineered booking and contact flows, which directly resulted in an increase in qualified client inquiries.
- Developed high-fidelity prototypes in Figma, accelerating the validation process for new features.
- Modernized the visual language and design system, ensuring consistency across all agency touchpoints.
- Spearheaded developer handoffs, reducing implementation time and ensuring design accuracy.
- Iterated on designs post-launch based on performance feedback, ensuring continuous product improvement.
Process & approach
My design process is iterative and data-informed, structured to balance complex business needs with seamless user experiences.
Discovery & Analysis: I began by conducting a deep-dive audit of user behavior data and conversion funnels. By identifying friction points in the existing information architecture, I established a clear scope for the redesign.
Information Architecture (IA): To manage the large volume of complex technical content, I re-engineered the site’s hierarchy. I mapped out intuitive user flows, ensuring that critical information was accessible within 2-3 clicks.
Iterative Prototyping: Utilizing Figma, I developed wireframes and high-fidelity interactive prototypes. This allowed for rapid testing and refinement based on internal feedback and quantitative analytics.
Design System & Scaling: To ensure long-term consistency, I created a flexible design system. This allowed the agency to add new services and case studies without compromising visual integrity or brand image.
See other projects
Product Tech Stack
AdobeCC
Jira
GoogleAnalytics
Figma
Miro
GoogleSearchConsole
Results & impact
Business Growth & Conversion:
Post-launch, the agency experienced a measurable increase in design-related project inquiries. By optimizing the service presentation and case study layouts, we successfully attracted a new segment of international clients and boosted overall conversion rates.
Strategic Long-term Value:
I established a scalable design system that served as the company’s primary sales and marketing asset. This foundation allowed the agency to maintain consistent branding and support future growth efforts effectively.
