Long-term Scalability:
The brand identity and design system I established have served Parkalot for several years. The visual foundation remains modern and relevant, proving the effectiveness of a scalable, system-first design approach.
Parkalot
Dynamic platform dedicated to simplifying parking solutions. The company offers services to help users find and reserve parking spots quickly and reliably. Parkalot ensures a smooth experience from start to finish. Their aim is to make parking stress-free, accessible, and hassle-free for everyone.
Website design
Client
Parkalot – Polish software provider offering parking management solutions
Role
UI/UX designer
Duration
4 month
Team
1 Designer, 1 Developers, 1 QA, 1 Project Managers
Methodology
Agile/Scrum
Role & contributions
As the Lead Designer for Parkalot, I spearheaded the platform’s end-to-end digital transformation. Collaborating with the SaaS team, I built a cohesive brand ecosystem—from visual identity to a scalable design system that powers the entire web application.
My core responsibilities:
- Discovery & Strategy: Conducted research on workplace management to define product strategy.
- Information Architecture: Simplified complex B2B booking flows and admin dashboards.
- Design Foundation: Established a comprehensive design system (typography, icons, colors) for brand consistency.
- UI/UX Implementation: Designed responsive, high-fidelity prototypes in Figma that balance B2B functionality with a modern aesthetic.
- Development Hand-off: Ensured design-to-code accuracy through detailed documentation and iterative developer support.
Process & approach
Business Challenge: Parkalot needed to scale into a robust SaaS platform. The goal was to replace manual processes with an automated, intuitive workflow for B2B parking management.
Discovery & Strategy: I audited existing tools to identify complexity bottlenecks. My focus was on accessibility, ensuring that complex booking logic remained simple for end-users.
UX Design Decisions: I built a modular design system that supports feature scaling. Prioritizing high-contrast UI and clear data presentation ensures that critical information is always scannable.
Collaboration: Working in an agile environment, I used rapid Figma prototyping to bridge the gap between technical backend algorithms and a frictionless user interface.
Final Outcome: The resulting platform provides a scalable foundation that balances technical power with a clean, human-centered experience.
See other projects
Product Tech Stack
AdobeCC
Jira
Webflow
Figma
Miro
Codex
Results & impact
Business Growth:
By streamlining the user interface, we improved customer onboarding and increased the platform's adoption rate. The new design successfully strengthened user trust, positioning Parkalot as a leader in workplace management.
Design Ownership:
Leading the brand’s visual direction from zero allowed me to refine my system-level thinking. This project demonstrates my ability to craft a cohesive B2B identity that is both functionally robust and visually memorable.
